pricing
Simple pricing.
No surprises.
Start free. Upgrade when you're ready.
Free
Try Locket and explore your customer context with no commitment.
- Up to 100 customers tracked
- Sophie daily intelligence briefing
- CSV customer import
- 5 AI credits per day
- Community support
Essentials
For brands ready to understand their customers beyond the last click.
- Up to 500 customers tracked
- 5 customer signal dimensions
- Sophie daily intelligence briefing
- CSV customer import
- 50 AI credits/month
- What changed, risks, and opportunities
- Email support
Growth
For brands that want to act on context, not just observe it.
- Up to 2,500 customers tracked
- Full 10-state customer moment detection
- Sophie briefing + text chat
- CSV + Klaviyo sync
- 100 AI credits/month
- 2-variant email generation
- Sophie's autonomous recommendations
- Priority email support
Pro
For brands where personalisation is the product.
- Unlimited customers tracked
- Full customer moment profiling
- 150 AI credits/month
- All integrations (Klaviyo, Shopify, Gorgias)
- High-volume campaign generation
- 3-variant email generation
- Adaptive storefronts
- Dedicated onboarding + priority support
Every plan includes
Sophie AI agent
Your brand's intelligent operator for briefings, recommendations, and chat.
Living customer profiles
10 customer moments. Context precedes conversion.
Review queue
Every AI-generated email goes through your approval before sending.
Frequency controls
Set how often each customer receives emails. Sophie respects the rules.
Common questions
What is an AI credit?
Credits are consumed when Sophie generates campaign drafts. Free accounts include 5 credits per day, and paid plans use their monthly allocation.
Can I change plans?
Yes, upgrade or downgrade at any time. Changes take effect at the start of your next billing cycle.
How does Klaviyo integration work?
Connect your Klaviyo API key and Sophie tracks email engagement signals in real time. When you approve a campaign, Sophie sends a custom event to Klaviyo which triggers your Flow to deliver it.
Can I get started for free?
Yes. The Free plan gives you 5 AI credits per day with no credit card required.
What happens if I exceed my customer limit?
We'll notify you before you hit the limit. You can upgrade your plan or we'll continue tracking your existing customers until the next billing cycle.
Ready to know your customers?
Start free with 5 AI credits per day. No credit card required.
Get started for free